ジャンボむしケーキベイクドチーズ

Here's your ジャンボむしケーキベイクドチーズ. That's the jumbo mushicake baked cheese. Mushicake meaning steamed cake. Baked cheese meaning baked cheese. How these two processes reconcile, I can't fathom. They actually don't. There are specific words in Japanese that refer to cooking processes. 焼く(やく- yaku) is a little slippery as it mainly means to grill, but also to bake. And then there's 蒸らす (むらす - murasu) - to cook by steam. These are different things. Looking at this package, first there's the image of what looks like cheesecake, mostly a baked item. And the image makes it looked like it's a baked item. In English, there it is, the words, all caps, BAKED CHEESE. However, the first descriptor line says "jumbo mushicake" - mushicake meaning steamed cake. The cake itself, revealed through the transparent wrapper - definitely a steamed cake, no evidence of baking. And what the hell do they mean by BAKED CHEESE anyway. Is this a good thing? Especially considering the basic quality of basic quality Japanese cheese. Does this idea of BAKED CHEESE send some signal to the Japanese consumer that this is a good thing, something desirable? I realize that there's often a disconnect between image/idea and product itself in this world of late-stage hyper-capitalism. But there is a point where one says, "Enough!" These fictive products, these faux foods, at a certain point make no sense whatsoever. What is this thing they're trying to sell me? I have no time for such linguistic conundrums. I may eat my words, but why would I eat yours. The mendacity gets caught in my throat. The company that makes this thing is Kimuraya. These people claim to have invented the anpan, the classic azuki bean filled bun that was originally stolen from China and probably developed with the input of a mess of forgotten Japanese home and professional bakers. There's no reason whatsoever to believe anything Kimuraya says. Ergo, they didn't invent the anpan and this thing, this BAKED CHEEZE whatever - it's a lie.