Tuesday, December 25, 2007

雪印 練乳ミルクバー

The Lotte Snow brand Condensed Milk Milk Bar (strawberry flavor) is another one of those stratified dairy treats that put the Japanese at the forefront of quiescently frozen confections. Actually, this milk bar is a mix of quiescence and agitation caught in a moment of icy stasis.  The outside is a classic sweetened ice milk - extrusive in quality, the ice forming crystalline columns of melty goodness. Immediately beneath that crust lies the delicately flavored strawberry ice cream, comparatively fluffy in its texture.  And then there's more!  At the heart is a liquid core of evaporated milk thick and oozing.  The Japanese, once again at the cutting edge of ice cream bar design! Ah, but what would this sweetness be without the edge of bitterness that comes with eating corporate food?  Snow Brand, founded in 1925 is yet another one of Japan’s mega-milk corporations.  It's been questioned and called to task for production of its infant formulas, recommending them over breast feeding and for swarmy advertising campaigns around its flagship infant formula brand, Smart Baby.  Plus in the summer 2000 it was at the center of Japan’s biggest food poisoning outbreak in which about 14,500 people fell sick and had to recall its Snow Brand milk products.  Mmm, good.  

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