The old tradition of not wasting anything is still being kept alive by corporate giants. On one level, this is a good thing. The rapaciousness of living rich in the first world has created an epidemic of wastefulness. Though perhaps more concerned with the bottom line than virtue, milk, soy beverage, and juice giant, Meito, has created a whey-based line of refreshments with their Milfull Mix series. And just in time for hanami (cherry blossom viewing) season, they've come out with a seasonal mix for your rehydrating pleasure after a long weekend binge under the cherry trees on your blue tarp. Milfull Mix 白桃＆さくらんぼ (white peach and cherry flavor) is a perfectly innocuous mix, in a lovely pink carton, that may be perfect for a quick chug before having that next One Cup. Beyond that, there's not much to recommend it. It has a very mild peachy flavor, a hint of cherry (or was that my imagination?) and a very slight milky-ness. Reach for a Calpis instead. Or better yet - how about that last spider at the bottom of the sake bottle? Remember - don't be wasteful!
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