It was only a matter of time. Since its invention, cola has been a favorite mixer with any number of liquors. Note the continuing popularity of Cuba libres, Jack and Coke and the kalimotxo (a favorite of Basque youth - equal parts coke and red wine). Kirin has cut to the quick with premix Cola Shock (コーラショック), a chuggable mix of vodka and cola. In an ever competitive market for canned liquors, Japanese booze giants are constantly filling the drink aisles of konbinis and grocery stores with the next seasonal brew or chu hai, often competing with their own brands. But in this consumer paradise called Japan, there must be something new all the time. It keeps the economy going and consumer consuming.
Cola Shock is reminiscent of RC. Quite a bit on the sweet side, but with a big cola taste. And with 5% booze a pretty potent little number. Of course, cola fans have their favorites and rarely is there any crossover in brand loyalty. Coke drinkers drink Coke. Pespi folks love their Pepsi. Does anybody still drink RC? No matter, Cola Shock could well become a favorite for underage drinkers and let's-get-drunk-'til-we-puke partiers. It goes down pretty easy and wallops with a potent sugar and alcohol rush.
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