Asahi just joined the cola wars by releasing their Green Cola（グリーンコーラ）May 25, with a full on ad blitz. They are promoting this cola as soda made from natural sources, with zero colours, zero caffeine, zero preservatives and Asahi Brewery's black malt. Hmm, sounds a little zero-ish. Perhaps they're going up against Coke Zero for the nothingness and Pespsi Baobab, with a sort of "green" branding. I haven't found it in the stores yet, but will be sure to give it a taste someday soon.
That 50-something Brian Ferry-ish guy in the poster is Kyosuke Himoro, J-pop star with the band Boøwy.
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