Wednesday, August 6, 2014

不二家 ミルキードリンク

I knew there was a reason I can't stop suckin' down this stuff. It says so on the label. ミルキーはママの味. Miruki wa mama no aji. Milky is the taste of mom. Yes! Japanese food technologists have been working for a long time, studying lactating mothers to reproduce that truly natsukashi flavor - mom's milk!

What can I say? They did it. Here's a potent mix of oligosaccharides, sweetened condensed milk, sugar, milk, etc., skim milk powder, whole milk powder, syrup, dextrin, salt, carbonate Ca, stabilizer (cellulose, xanthan), flavoring (milk, soy-derived), emulsifier ( derived from soybean), casein Na (from milk), vitamin B2, and vitamin D that will take you back to those long lost days when cognition was all about a warm breast and free-flowing milk. Granted, a cold hard can is a long way from soft warm mammary. but thank you ma'am or sir or whoever for coming up with this sweet mix that takes you back. Back to just out of the womb. I think it's those protective and nurturing oligosaccharides that really do the trick.

It makes me imagine of all those milk donors, lining up in florescent white sterile halls, waiting for particularly nerdy researchers - pocket protectors and black thick-rimmed coke-bottle glasses - finally having their wet dream come true, to harvest their fresh milk. These beautiful beautiful young mothers, all giving up a little of their child's sustenance to these pervy doctors in search of lower truths. Damn human kindness! The dystopia of food-technological will not be thwarted! The milk is rushed in pre-cooled thermoses to be either centrifuged, freeze-dried, boiled, held at a slow simmer, brushed onto microscope slides, analyzed, tasted, observed over several weeks, thrown against the wall, fed to monkey babies, secretly made into cheese, whatever their diabolical minds could imagine. Finally all the cognate chemicals and bovine lactic variations are arranged and rearranged and tasted and tested until... until... the perfect simulacra for sweet mommy's milk is developed. Bravo, you brave bulls.

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