One of the stranger enigmas to hit the frozen food case is the case of the カラフルラムネバメロソーダ - the "colorful ramune bar melon soda," from Morinaga. What exactly does this all mean? At the heart of the mystery is "ramune," which is the name of the first carbonated soft drink marketed in Japan. It's a lemon-ish soda in a distinctive bottle, crimped at the neck creating a bubble that held a glass marble. A strange and playful invention that amuses kids and folks like me. "Ramune" is an antediluvian bastardization of "lemony." Once the floodgates of carbonation opened, Japan embraced various and sundry flavors, including melon. Great in concept, weak in execution, melon sodas can be found in many a soft drink machine during the sweltering summer months. So, this crazy little frozen confection has a layer of melon soda ice, covering a layer of a lemon ice. But never leaving well enough alone the whole thing is jam-packed with little citrus acidy sweet tart type candies that burst into tart mouth-numbing exclamation points on one's tongue. It may be all in good fun, but it certainly doesn't work as a taste sensation. It's more of an assault.
Of course, it's all tied into a multiple platform promotion that includes the ice cream bar, the soda, and an anime series. Yes!
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