Dekavita C

Suntory's Dekavita C is in the realm of a long line of energy drinks marketed to Japanese consumers largely for hangover cures, but also for getting rid of bags under one's eyes, sexual enhancement and stamina, and God knows what else.  Like all energy drinks, it's basically carbonated sugar water with a few vague herbs or artificial flavors to give one the sense of maybe a bit of healthiness. Dekavita C boasts a number of B vitamins.  Oh, and C.  Tastewise, it's kind of the poor man's Red Bull. Like a light cassis, with a bit of a Robitussen edge, the taste follows through with quininic tannins.  A not entirely pleasant taste.  But remember this is supposed to be good for you.  And the massive jolts of sugar eventually cover up any sort of subtlety in the taste.  

Like many an energy drink Dekavita C capitalizes on the idea that by connecting with the very drink itself, the consumer connects with "energy." And this energy transforms one into... someone better, more appealing, beyond and outside of one' s self. It's a sacrament of shamanic release that let's one partake of the mysteries.  Of transcendence. Traditionally the realm of drugs and alchohol, the energy drink is attempting to usurp these venerable media, these keys to the beyond.  But let's face it.  It's still sugar water.